NISC2019

As start-ups, companies are often underpinned by the vision of their promoters, and it is at this stage that the product or service strategy and route-to-market get defined. Often, the founders/promoters are involved in nearly every aspect of the functioning of their organisations, be it tracking the sales pipeline, building personal relationships with distributors or customers or gaining visibility into vendors from whom input goods or services are procured. Somick Goswami underlines the triggers that are harbingers of the level next for your organization.